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How to create a great LinkedIn profile

LinkedIn is an online platform used for professional networking with more than 700 million registered users worldwide! On the one hand, it allows jobseekers to publish their CVs and search for jobs, and on the other hand, it allows employers and recruiters to publish jobs and find suitable candidates for jobs.

It is also a great way to develop new skills, through LinkedIn online learning, and a great place to stay up to date on news and other relevant content in your industry. You can also join groups within your area of ​​interest and participate in online events. And also expand your network of contacts.

To be found by recruiters and employers on LinkedIn, there are a few things you can do to make your LinkedIn profile stand out. Below, we share some tips with you: 

  • Make sure you have the “Open to work” option turned on (this will help recruiters find you more easily! Put the jobs you are interested in, the cities or countries where you would like to work and the type of job you are looking for.)
  • Add relevant information to your profile (especially the information related to the job you are looking for!)
  • Add a professional profile photo (do not use those photos where you are at the beach or from 20 years ago. It just does not sound professional.)
  • Write a great headline (the headline is the section at the top of a LinkedIn user's profile where you can describe what you do. It doesn't have to be exactly the same as your current or past job title, be creative and use keywords! Ex: Experienced Pharmacist with real passion for community pharmacy)
  • Write a good summary (tell the story behind your professional career, your main skills and sectors in which you worked. Try to be clear, interconnect sentences well and be succinct.)
  • Highlight your work experience (the work experience section is very important. In this section, you have the chance to show the jobs and companies you worked for, duration and main responsibilities. This will provide valuable information to recruiters and employers about whether you are a good candidate for the position.)
  • Add your education, licenses and certifications (these sections are also important and taken into account by recruiters and employers who have to make sure that you have the necessary qualifications for the job)
  • Ask for endorsements and recommendations (you can get endorsements or recommendations from colleagues or from any LinkedIn connection you have. Try to get recommendations from people you have actually worked with in the past. Recommendations are very valuable to recruiters.)
  • Show your achievements (this section is great for adding additional skills you may have, such as knowledge of foreign languages, articles you have written, projects you have participated in, etc.)
  • Add your contact information (add at least one contact email so that recruiters and potential employers can contact you about jobs.)
  • Expand your network (a profile with no connections or few connections will sound strange to recruiters who may think you don't know many people.)
  • Follow relevant companies (by following, liking and sharing content and posts from relevant companies in your field, you are informing them about your presence and it is also a great way to get in touch with other professionals and expand your network).
  • Customize your personal LinkedIn URL (Ex:

We hope these tips are very useful to you! LinkedIn is a great way to find job opportunities and to promote yourself!

If you need any help editing your LinkedIn profile, editing your CV, interview preparation, etc, Clarity's team is here to help you!

Posted on 12 March 2021
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